Fushen Group Co., Ltd. is a well-known domestic garment manufacturer developed from the Fushen Garment Company established in 1990. It is the vice chairman unit of the Men's Clothing Professional Committee of the China Garment Association.
In the journey of change and search, Fushen insists on developing through innovation, taking brand men's clothing as the guide, extending to diversified fields, laying out the future, and planning for a hundred years!
Huizhou-a shining pearl located in eastern Guangdong, known as the "important town in eastern Guangdong, famous county in Lingnan", gathers landscapes of sea, lakes, mountains, water, and waterfalls, and integrates the culture of the Dongjiang basin.
1. Assist investment entrepreneurs who aspire to engage in apparel retailing;
2. Through the best win-win cooperation, use the strength of investors in the investment location to open up the market with rich potential, and
Allies create greater profit value;
3. In line with the basic principle of mutual benefit, jointly create reasonable returns;
4. The successful experience and service support we provide will help the franchise investment business.
1. According to the investment intention of the franchise, market operation ability, and local market conditions, choose the business form and provide the best location;
2. Provide storefront, counter overall image design and decoration budget plan;
3. Provide media promotion plan and promotion plan for the opening period;
4. Provide pre-opening employee training to enable employees to master basic knowledge of clothing, sales skills and etiquette;
5. Provide operation manuals to enable franchisees to establish a scientific and effective management model in terms of market operation, internal management, product structure, and customer service;
6. Provide purchase, sales and inventory management software: quickly and conveniently carry out commodity inventory management and sales management;
7. Provide customer management software: conduct unified management of existing customers, strengthen communication, carry out DM promotion and service work through statistical analysis and the impression of customers on the brand;
8. Series of promotional materials: Provide Fushen series of promotional materials, different styles of light box films, brochures, POP posters, packaging, gifts, employee badges, etc.;
9. Provide overall marketing strategy and staged marketing plan to effectively improve market competitiveness;
10. During the operation process, the headquarters provides consulting services according to the actual situation of the franchisee.
1. Unified authorization: the headquarters provides authorization to use the "Fu Shen" brand;
2. Unified image: The franchised franchise store has a unified storefront and counter image, a unified trademark, trade name, and a unified CI identification system such as envelopes, letterheads, business cards, and publicity posters;
3. Unified supply: the headquarters’ perfect distribution system reduces costs, enhances price advantages, and shares economies of scale;
4. Unified quality: The headquarters provides products that fully comply with national testing standards for franchise stores;
5. Uniform price: each franchise store implements a uniform price policy, and the headquarters implements a uniform supply price and price protection for franchise stores;
6. Unified service: The headquarters formulates unified service standards and norms for each franchise store to provide customers with high-quality services to ensure a good social image of the Fushen brand.
Project inspection: The company analyzes the "Market Development Plan" and "Franchise Application Form" provided by franchise applicants, and appoints marketing personnel to inspect and make a report on franchise store investment analysis.
Store design: According to the applicant's actual store situation, the company will provide the most reasonable store decoration design guidance for free, and unify the brand image to meet the company's CI requirements.
Provision of props: The company provides a complete series of display props for each franchisee, including visualization exhibits, models, hangers, etc.
Opening guidance: When a new store opens, if necessary, the company will appoint relevant personnel to carry out store atmosphere layout and media promotion guidance.
Display guidance: The display of goods directly affects the sales volume, and the company staff will irregularly train the store personnel on the merchandise display.
Service training: Store management and service training taught by relevant professionals will train a group of high-quality store managers and franchised store service personnel.
Management training: Training for franchisees and franchised store managers is the key to improving franchise store business performance. The company provides franchisees and franchised store managers with relevant sales staff, and the training of goods has been implemented as a long-term job. The company promises to provide twice a year business ability training courses, constantly update, absorb marketing management knowledge, to adapt to the rapid changes in the market, to take the lead in the fierce competition.
Preferential policy: In order to increase the sales enthusiasm of franchisees, the company agrees that when franchisees' sales repayment meets the requirements of the task within the validity period of the agency, the excess part will be increased by a certain percentage to the franchisees as rewards and advertising subsidies.